IMERO e-label.eu is an established EU e-label platform. Here is how Glasswise compares on brand design, data ownership, marketing QR codes, and switching.
David Wippel
Founder of Glasswise
IMERO's e-label.eu is an established e-label platform for wine. Both IMERO and Glasswise deliver fully EU-compliant e-labels with all required nutrition, ingredient, and allergen information. Compliance is the foundation for both. The difference is what each platform builds on top of that foundation.
Disclosure: This article is written by the Glasswise team. We encourage you to evaluate both platforms.
Both platforms deliver fully EU-compliant wine e-labels with the required nutrition, ingredient, and allergen data. IMERO is built for speed: fast setup, geolocation-based language display, and collective QR codes for price lists. Glasswise adds custom brand design, a central wine data hub you keep reusing, marketing redirects from the QR code, and a redirect guarantee if you ever switch. Choose IMERO if speed is the priority. Choose Glasswise if brand, data ownership, and marketing matter to you.
IMERO (e-label.eu) focuses on speed and simplicity. It gets your compliant e-labels created quickly with geolocation-based language display in all EU languages, QR codes, and a complete service where IMERO creates your e-labels for you.
Glasswise builds on the same compliance foundation and adds brand design and central data management. Your wine data lives in Glasswise and flows into branded e-labels, data sheets, and marketing QR destinations.
IMERO's standout: Collective QR codes for price lists. You can create a single QR code that links to an entire price list rather than individual wines. This is useful for restaurants and wine shops.
Glasswise's standout: "Scan with Glasswise" turns the mandatory QR code into a marketing channel. After viewing the e-label, customers can be redirected to your website, online shop, or a custom landing page.
IMERO provides functional e-labels with a standard layout. The focus is on correctness and compliance more than visual branding.
Glasswise offers full custom design: your colors, typography, imagery, and storytelling sections. Each winery's e-label is unique and matches its brand identity.
Your wine data belongs to you and stays centrally usable in Glasswise. Enter it once, and it flows into every e-label, data sheet, and marketing destination. Your printed QR code is built on GS1 Digital Link, a vendor-independent identifier that belongs to your product and stays platform-independent. The GS1 Conformant Resolver Standard (Release 1.2.0, ratified January 2026) states that the redirect target of a GS1 Digital Link can be updated at any time without reprinting the code on the product. If you ever leave Glasswise, we redirect your codes to your new destination rather than leaving you stranded.
| Feature | IMERO (e-label.eu) | Glasswise |
|---|---|---|
| Custom brand design | No (standard layout) | Yes (full customization) |
| Collective QR codes for price lists | Yes | No |
| Central, reusable wine data hub | Not stated | Yes |
| Marketing QR redirect | Not stated | Yes |
| Language display in all EU languages | Yes | Yes |
| Dynamic QR codes | Yes | Yes |
| Complete setup service | Yes (paid) | Yes (concierge tier) |
| QR code availability | Min. 10 years, stays active after cancellation | Wine-long, plus a redirect guarantee if you switch |
| Analytics | Not stated | Yes |
| Pricing model | Tiered by number of labels | One flat plan, unlimited labels |
In most cases switching costs you zero reprints. Your printed QR code stays valid, you only repoint the destination behind it, and we handle the data migration. It is usually done in a few days.
Here is how it works:
The full details and the written commitments are on our switching page. For how a printed code survives the move technically, see how to switch e-label provider without reprinting and why a URL shortener makes the difference.
Choose IMERO if you want a fast, lean setup, need collective QR codes for price lists, or prefer a no-frills path to compliance.
Choose Glasswise if you want custom-branded e-labels, want your wine data kept central and reusable, want marketing from your QR codes, or value portability with a redirect guarantee.
Start a free Glasswise trial or visit our switching page if you want to migrate.
Start your free 30-day trial. No credit card required. Set up your first e-labels in minutes and see what a branded wine data platform looks like.
Effortlessly fulfill all labeling requirements for nutritional values and ingredients, compliant with regulations across Europe. This gives you the freedom to focus on what truly matters: your wine.
Six requirements that tell you a professional e-label provider apart before the label goes to print, from availability and GS1 Digital Link to data ownership.
A comprehensive comparison of every major wine e-label provider in Europe. Bottlebooks, U-Label, IMERO, Glasswise, APyS, LITTLEWINE, and more. Pricing models, features, and what matters.
A dynamic marketing QR code lets you point a printed code anywhere and change it any time, without reprinting. Here is how it differs from your e-label QR and where to use it.
Export all bottle formats at once, include QR codes in your export, and more improvements to the Excel export.
APyS bundles e-labels into their wine ERP system. Glasswise offers e-labels independently. Here is why that difference matters for your winery.
How the prestigious Vinea Wachau wine association chose Glasswise to provide compliant, branded e-labels for over 100 member wineries in one of Austria's most renowned wine regions.
An honest comparison of Glasswise and Bottlebooks for wine e-labels. We break down pricing, design, the consumer-capture layer, data ownership, and how to switch.
Comparing Glasswise and U-Label by Scantrust for wine e-labels. We look at design, data ownership, features, and what matters for independent wineries vs. large operations.
Everything Austrian wineries need to know about e-label requirements in 2026. EU regulation compliance, QR code obligations, and how to set up your digital wine labels.
Your physical wine label is a work of art. Your e-label should not be a generic template. Here is why e-label design matters and how custom design strengthens your brand.
Per-label pricing seems affordable at first. But as your wine portfolio grows, the costs add up quickly. Here is a comparison with flat-rate pricing.
Worried about switching e-label providers because of your printed QR codes? Here is how to migrate without reprinting a single label.
Weinlabel.at joined Glasswise earlier this year. After the former operator retired, all users and labels were migrated to Glasswise to ensure long-term stability and ongoing development.
Glasswise, the Austrian market leader in digital wine labeling, acquires the Croatian E-Label system from Craft Technology. This strategic acquisition enables Craft Technology to focus on its core product while Glasswise expands its offering and gains access to the Croatian market. A win for winemakers across Europe.
Free e-label solutions may sound tempting, but what are the hidden costs and risks? Learn why sustainable solutions are crucial for long-term e-label compliance and what questions you should ask your provider.
This overview summarizes all changes and updates to our application in February 2025.
This overview summarizes all the changes and updates to our application in January 2024.
This guide shows you as a winemaker the five key factors in choosing an e-label tool, including legal compliance, user-friendliness, and flexibility to provide value beyond legal requirements.
The EU Commission has presented important changes and clarifications to wine labeling regulations in a recent announcement. This post summarizes the key elements of the new regulations, including the placement of mandatory information on labels and specific requirements for QR codes and ingredient lists.
'Scan with Glasswise,' an innovative feature that maximizes your QR code's potential. Learn how you can legally add extra value to your winery and directly connect your wines with customers.
In this post, you'll learn why it's crucial to choose an E-Label solution that uses a URL shortener.
Why I developed Glasswise, my vision, and what's next: Learn more about the future plans and goals of this project.